The Company Crayon®

Who uses ConceptCartoons...and why?

ConceptCartoons are for anyone who juggles time, budget and the need to generate, communicate and test multiple concepts quickly and effectively.

Our concept illustrations cost less and are produced faster than conventional types of concept representations.

They are used by product development teams, market researchers and business process consultants in consumer and packaged goods, software, advanced technologies, office machines, health care, telecommunications, financial services and business process development, process re-engineering and change management.

ConceptCartoons have been used in qualitative and on-line research across the nation and in England, Germany, France, India and Pakistan.

The Company Crayon client list includes Pitney Bowes, Verizon, JPMorganChase, Women's World Banking, Data Integrity Group, Center for Emotional Marketing, Fader Associates and others. ConceptCartoons have been used in major projects for Maxwell House and Colgate. The Company Crayon is an approved vendor for Pfizer.

• Test first with ConceptCartoons to determine concept value before investing time and funds in prototypes. Spend less up front while saving more downstream.
   
• No time or money to present all concept prototypes to clients? Don't risk elimanating a future winner for a down-stream lemon: prototype what you can and use ConceptCartoons for the rest. 
   
• Simple art style keeps content and reactions at the forefront. Complex concepts: no problem.
    
• Process/change management: helps people identify their positioning and integration within complicated systems
    
• Fresh. Engages all populations, including cross-cultural emerging markets. Sensitive topics? ConceptCartoons make it easier.
   
• Fast production time: test learnings from one set of sessions/populations to the next. Easily modified to capture progressive output/results.
   
• Enhance prototype reviews with ConceptCartoons to give full understanding of function, attributes and value.
   
• Even new users find ConceptCartoons easy to work with. Fits in with any phase.
   
• Invigorates on-line surveys.

• Use ConceptCartoons in post reports and value proposition presentations to let clients, stakeholders or management see what you are talking about.
   
• Use to carry over and communicate insights from one phase-gate to the next, helping to ensure the shared understandings requisite for success in subsequent development phases.
   
• Follow up testing: ConceptCartoons are easily adaptable for different attributes, context, gender, culture and emerging markets, including variations in literacy.
   
• Use along side of mock-ups in prototype reviews and presentations to communicate the full customer-centered, contextual value of concepts.